Media influence plays a major role in fashion industry. Fashion conscious people or even ordinary people tend to look to different media’s to understand fashion trends. People are influenced by fashion television and magazines to see what the in thing is for the season. International and national fashion shows are telecasted in televisions which makes it easier for people to understand fashion and trends. Fashion magazines are also another media which influence people and help in promoting fashion industry.
Interviews with different models, designers and style guru’s are keenly watched by many fashion conscious people. As not all people can attend fashion shows as most of it is strictly by invitation only. Live fashion shows are also in popular demand. Its not only designer wear clothes which are popular, different accessories to suit the dresses are also becoming popular. Many fashion designing companies also come up with fashionable accessories to cater to the demand in the market. Internet is also another powerful media to influence people. There are many fashion houses, designers, shops that have their own websites. They showcase their designs in their websites and this enables millions across countries to see their designs. It also has the option of ordering through online which makes it easier for anyone to buy international brands.
Internet as a media influence is the most popular as millions like to surf and check out the trend and for fashion tips. Another powerful tool can be movies, though this is not an official form of media. Millions of people who idolize actors and models pick up fashion tips from them. And movies acts as platform to showcase designer apparels and accessories. These designer wear’s can be purchased only by the elite crowd as it’s very expensive. It creates a huge demand in the market for similar designs and similar products. These duplicate designs are much cheaper and can be afforded by almost all people. In many countries there are no strict laws for copying the designs and many manufacturers copy the designs and sell it to the mass population.